ALONG WITH BMWBE A PART OF THE JOURNEY

Live more, along with BMW; embrace your inner-joy through our brand-new series of inspiring stories and brand activities. The road is open to everyone. And the journey starts with you.

The Progressive New BMW Logo Design

“BMW becomes a relationship brand. The new communication logo radiates openness and clarity. With this new transparent variant, we want to invite our customers more than ever to become a part of the BMW World.”

- Jens Thiemer, Senior Vice President Customer & Brand BMW

Our new logo radiates openness and clarity — it integrates itself into your environment, inviting you to become part of the BMW world. This represents the beginning of a new era for us; BMW is becoming a relationship brand, enriching your journey and empowering your future.

LIVE MORE

ALONG WITH BMW

“Ask yourself what makes you come alive, and then go do that. What the world needs is more people who have come alive.”

In fact, everything you need is within you; everything you seek, you can find in yourself—if you just embrace it. Whatever your ultimate goal, BMW stands alongside you on your journey of self-discovery to reach that final destination.

COMING SOON - SUMMER 2020

EXPLORE BMW HONG KONG JOURNEYS

This summer, join BMW in an inspiring series of stories and activities throughout Hong Kong for a journey Along with BMW. Sign up to The Journey and stay tuned for more as we reveal our BMW Hong Kong Drivecation series, exciting BMW sporting experiences, BMW-owner journeys, as well as tips from our BMW experts to ensure that you get the most out of life with BMW.

Be bold, try something new. Grab your family and friends for some quality bonding time and join us in the search for adventure.

Freedom invigorates the senses; it is an opportunity for self-reflection and opens up the road to finding your inner-joy.

Empower yourself with information. Remaining up-to-date on the latest opportunities available shows you the road to a brighter future.

Be kind to yourself; take time for self-care and find your serenity. Join us on a journey of health and wellness.

Find perspective to ground your soul. Check back for enlightening stories from BMW owners to nourish your wisdom.

Empower your future, gather your courage and enrich life’s journey through inspiring personal stories and events.

A DREAM JOURNEY ALONG WITH BMW STORY-WRITING COMPETITION

Join in the moment and share your journey.

As a relationship brand, BMW has always been inspired to share sheer driving pleasure with you. Our aim is to give you more than just a product, but to create a lifestyle for you to live. With the revealing of BMW’s new brand attitude and identity, we hope to enrich your journey and empower your wellbeing more than you have ever imagined.

ALONG WITH BMW is an impactful campaign that we created with the hope to bring a different perspective to our community, with a brand-new series of inspiring stories and brand activities.

YOU have a unique story to share. Now, we invite you to become a part of building our inspiring collection of BMW stories, by sharing some aspect of your own journey to empowerment. We welcome all of you, no matter whether or not you are a BMW owner.

Tell us what BMW brings you, where it takes you to or even the desired journey you’d like to take, along with BMW.

WHEREVER YOU'RE AT RIGHT NOW, YOUR STORY IS WORTH SHARING.

HOW TO JOIN

1

Share a unique experience you’ve had with BMW or tell us about a journey that you most want to embark upon next with BMW.

2

Share your story in approximately 200 words, in English or Chinese. Participants are welcome to upload other media output, such as photos, drawings and videos (the file should not exceed 10MB altogether; for files that exceeded 10MB, you may insert a YouTube or Google Drive Link to your submission).

3

Upload your content HERE by 22 June, 2020.

WHAT WE OFFER

Everyone who shares their journey with us will have the opportunity to receive an exclusive gift (a set of BMW windshield stickers) to accompany you on the road to discovering your inner joy.

BMW will select the 15 most inspiring stories to be awarded. 10 outstanding submissions will be rewarded with HK$800 worth of BMW Lifestyle Vouchers; another 5 submissions will be selected as our Big Winners to receive HK$1000 worth of fuel vouchers and HK$1000 worth of BMW Lifestyle Vouchers as reward. The 5 Big Winners may also have an opportunity to collaborate with BMW to record their unique stories and be featured in our campaign.

Submit Now

Terms & Conditions apply. For details, please click here

JOIN The JOURNEY

THE ROAD IS FOR EVERYONE
    Simply register now to get below exclusive privileges:
  • Receive priority-invitations to join our series of All-new BMW Experiences
  • Stay up-to-date with our latest curation of BMW Drivecations and have the chance to win exclusive gifts created with BMW partnered brands
  • Priority-invitations to join BMW activations and get first-hand news on exclusive promotions
  • Get notified about our latest exclusive BMW-owner stories and insider product information
Join The Journey Now

© BMW Hong Kong 2020

Notes:

  • The model illustrated may include optional equipment subject to availability of your dealer
  • BMW Concessionaires (HK) Limited reserves the right to terminate or amends its Terms and Conditions at any time without prior notice
  • In case of any dispute, the decision of BMW Concessionaires (HK) Ltd. shall be final
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