ALONG WITH BMW同行 · 心悅旅程

BMW與您一同開展全新品牌活動及故事, 透過您的故事一同回歸心靈所需,以內在真摯的喜悅導航,駕馭生活旅途。

BMW全新品牌形象

「這不僅僅是設計上的更新,更代表BMW往後的理念——成為更加側重用戶關係的品牌。新標誌代表著更大的開放性及清晰度。通過這個新標誌,拉近我們與客人的距離,期待更多客人加入BMW世界。」

— BMW客戶與品牌高級副總裁 Jens Thiemer

BMW全新品牌形象 BMW全新標誌將會全面應用於品牌傳訊。新標誌內部對角中的藍色與白色更為純淨清澈;外圓黑色圓環部分以透明形式呈現,使新標誌展現出愈加簡約、開放的扁平化設計理念。BMW全新品牌形象不止標誌革新,更旨在締造更理想用家生活。透明簡約的logo設計,象徵我們在未來征途上採取開放態度,與您同編製前瞻性的駕駛藍圖。

享活

並駕同行

「回歸心靈所需,重新發現生活動力來源。世界需要更多人擁抱生活真正需要。」

環境變遷難以掌控,但您所需要的,一直在您心房。只要隨心享受生活,一切您追逐探尋的,都能在自己身上尋獲。無論您要到達何處,BMW都會在您的旅程上,沿途同行。BMW與您一起創造更多人生新旅途,一同回歸心靈所需,以內在真摯的喜悅導航,駕馭更多生活挑戰。

COMING SOON - SUMMER 2020

同歷BMW嶄新里程

BMW將於2020年夏天推出全新計劃Along with BMW,打造一系列活動及BMW故事包括BMW Drivecation 本地駕駛旅程日記、全新BMW 運動體驗、獨家BMW車主故事、品牌及產品冷知識等。只要於此網站留下個人訊息,便可一同開展只屬於您與BMW的故事。

敢於嘗新,敢於闖盪。一同與您的BMW開展冒險之旅,創造生活新旅途。

由喜悅導航,BMW為您擺脫束縛,自由飛馳享受生活。

一瞬千里緊貼BMW資訊,為現在及未來做好規劃,開拓寬闊通道。

善待自己,預留專屬個人時刻,尋回恬靜內心。

細閱日常經驗,重新釐定角度,培育遠見卓識。

恣意想像、激發勇氣,刻下生活斑駁印記。

BMW「心悅旅程」徵文比賽

Join in the moment and share your journey.

As a relationship brand, BMW has always been inspired to share sheer driving pleasure with you. Our aim is to give you more than just a product, but to create a lifestyle for you to live. With the revealing of BMW’s new brand attitude and identity, we hope to enrich your journey and empower your wellbeing more than you have ever imagined.

ALONG WITH BMW is an impactful campaign that we created with the hope to bring a different perspective to our community, with a brand-new series of inspiring stories and brand activities.

YOU have a unique story to share. Now, we invite you to become a part of building our inspiring collection of BMW stories, by sharing some aspect of your own journey to empowerment. We welcome all of you, no matter whether or not you are a BMW owner.

Tell us what BMW brings you, where it takes you to or even the desired journey you’d like to take, along with BMW.

WHEREVER YOU'RE AT RIGHT NOW, YOUR STORY IS WORTH SHARING.

參加方法:

1

歡迎BMW或非BMW車主的您,向我們分享您與BMW的珍貴時光或您最想與BMW一同經歷的旅程故事。

2

撰寫不超過200字的短文以描述您的故事(中英皆可)。參賽者亦可選擇同時上載最多3份其他媒體作品,如:相片﹑畫作或影片作展述。(所有上載的檔案大小不可超過10MB。所有大於10MB的檔案可另以YouTube或Google Drive分享連結形式提交。)

3

Upload your content HERE by 22 June, 2020.

WHAT WE OFFER

Everyone who shares their journey with us will have the opportunity to receive an exclusive gift (a set of BMW windshield stickers) to accompany you on the road to discovering your inner joy.

BMW will select the 15 most inspiring stories to be awarded. 10 outstanding submissions will be rewarded with HK$800 worth of BMW Lifestyle Vouchers; another 5 submissions will be selected as our Big Winners to receive HK$1000 worth of fuel vouchers and HK$1000 worth of BMW Lifestyle Vouchers as reward. The 5 Big Winners may also have an opportunity to collaborate with BMW to record their unique stories and be featured in our campaign.

Submit Now

Terms & Conditions apply. For details, please click here

立即加入 The JOURNEY 悅程匯

THE ROAD IS FOR EVERYONE
    Simply register now to get below exclusive privileges:
  • Receive priority-invitations to join our series of All-new BMW Experiences
  • Stay up-to-date with our latest curation of BMW Drivecations and have the chance to win exclusive gifts created with BMW partnered brands
  • Priority-invitations to join BMW activations and get first-hand news on exclusive promotions
  • Get notified about our latest exclusive BMW-owner stories and insider product information
Join The Journey Now

© BMW Hong Kong 2020

Notes:

  • The model illustrated may include optional equipment subject to availability of your dealer
  • BMW Concessionaires (HK) Limited reserves the right to terminate or amends its Terms and Conditions at any time without prior notice
  • In case of any dispute, the decision of BMW Concessionaires (HK) Ltd. shall be final
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